Every R&D team wants to build the right products.

Most never get close enough to customers to know what “right” really is. Work expands, assumptions harden, and teams push forward without proof that the problem matters, or that anyone would pay for the solution.

I help you break that cycle.

I ground product decisions in customer value and fast, measurable steps. In weeks, teams stop guessing and start validating. We uncover the problems worth solving, define the smallest steps that move a product forward, and test whether the solution actually helps customers. R&D gains focus, the business gains evidence, and progress becomes far easier to trust.

The results:

• Clear insights into customer problems worth solving

• Small, testable product steps that prove commercial value early

• Aligned teams who know why the work matters

• Faster progress with far less waste

It works:

One team shifted from development taking 4 years to a clear, evidence-based product direction, making meaningful progress within 8 months through a fractional, low-risk engagement with no full-time overhead.

The outcome:

Instead of drifting toward products no one needs, R&D becomes a disciplined engine for discovering what customers want, proving it quickly, and building solutions they’ll pay for.